28 years of real commercial experience. Not theory.
Roberto Dal Corso helps Swiss B2B service business owners stop relying on referrals, weak follow-up and founder-dependent sales — by building a more predictable marketing and sales system.
Why Dal Corso Group exists
After nearly three decades working inside real businesses — from specialist service firms to international organisations — Roberto kept seeing the same pattern.
Good businesses were often not held back by the quality of their service.
They were held back because growth was too inconsistent, follow-up was too weak, the sales system was unclear, and too much of the customer-getting knowledge lived inside the owner's head.
Dal Corso Group was created to help owner-led B2B service businesses fix that.
The work is practical: find the real bottleneck, fix the right foundations, build a system, track the numbers, and make customer acquisition more consistent over time.
Commercial experience built inside real businesses
Roberto's background is not classroom theory. It comes from years inside sales, marketing, product management, business development, board advisory work and commercial leadership across Switzerland, Europe, Africa and international B2B markets.
28+
Years commercial experience
Sales, marketing, business development, product management and commercial leadership.
CHF 217M+
Client revenue growth contributed to
Generated through practical marketing, sales and growth systems since 2017.
148%
Average client growth after 2 years
Across clients implementing structured growth systems and business improvements.
Global
International market experience
Commercial work across Switzerland, Europe, Africa and international B2B markets.
MBA
Business growth and leadership foundation
Combining formal business education with practical practical implementation.
Advisory
Board & Advisory roles
Board and advisory roles supporting growth, commercial direction and operational improvement.
EC
EC Certified Coach
Certified by Entrepreneurs Circle to coach business owners on the Entrepreneurs Marketing & Sales System.
Built through practical implementation, not classroom theory.
CHF 217M+
Client revenue growth contributed to
Since 2017
148%
Average client growth rate
After 2 years of working together
EMEA
International and Swiss market experience
Across Europe, Africa and Switzerland
The system behind getting and keeping more customers
Roberto is co-author of The Entrepreneurs Marketing & Sales System with Nigel Botterill, founder of Entrepreneurs Circle.
The book gives business owners a practical way to improve how they attract, convert and keep customers.
Dal Corso Group focuses on helping business owners implement these principles inside real businesses — so growth becomes more consistent, measurable and less dependent on the owner.
Meet the team
Roberto Dal Corso
Founder & Managing Director
Commercial strategist, business growth advisor and co-author of The Entrepreneurs Marketing System.
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Alessandro Dal Corso
Business Coach
Supports business owners with practical implementation, systems thinking and customer acquisition improvement.
Vera Sofia Hartmann
Virtual Executive Assistant
Supports executive operations, priorities and follow-through — keeping commitments visible and helping turn decisions into action.
What Roberto believes about business growth
Results rule. Period.
Activity only matters if it creates measurable business progress.
Systems beat random activity
Growth improves when the right things happen every week, not whenever the owner remembers.
Follow-up is fortune
Most businesses do not need more leads first. They need to stop wasting the ones they already have.
The scoreboard matters
If you cannot see what is working, you cannot improve it.
Marketing must make offers
Useful content is good. Useful content with a clear next step is better.
Simple done well wins
The right things done consistently beat complicated funnels done badly.
Why clients work with Roberto
What people say about working with Roberto
Over the years, Roberto has worked with business owners, leaders and teams across Switzerland, Europe and international markets.
Clients consistently mention Roberto's practical style, clarity, directness and ability to keep people engaged while moving them towards action.
Roberto took the time to call me, get to know me, and make sure the group was the right fit. During the event, he kept things engaging and fun while staying focused and on time.
Francesca Poggi
Founder, Bright Lines Design
Roberto doesn't jump in with ready-made solutions. He gently guides the conversation until things become clear. You leave every exchange feeling more confident and grounded.
Fatima Tam Negadi
IT Compliance, Risk & Governance
Roberto is the one you should call whenever you need to engage your audience and give them a valuable experience they can bring into everyday work life.
Franco Bucca
B2B Marketing Manager
Roberto is an attentive communicator and professional speaker who managed to perform leadership training for an international team at a top level. Everybody was highly engaged.
Roman Romanyk
Leadership Training Client
Roberto was instrumental in bringing market insight, product experience and regional dynamics together to support the growth strategy.
Eric Gierahn
Commercial Strategy Project
Based in Zürich. Built for practical business owners.
Roberto is based in Zürich, Switzerland and works with business owners who want straight thinking, practical help and a clearer business system.
His career started in aircraft maintenance, moved into sales and regional business development in South Africa, and developed into senior commercial leadership across EMEA.
That practical, operational background shapes the way Dal Corso Group works today: clear thinking, useful systems, measurable progress and no unnecessary complexity.
Who Dal Corso Group works best with
We work with business owners who are serious about growth and ready to implement the right growth systems — not just talk about it.
- Owner-led B2B service businesses
- Coaches, consultants and advisory firms
- Small businesses with strong expertise but inconsistent growth
- Businesses wanting more predictable client acquisition
- Businesses wanting less owner dependence
The standards we work by
Business growth support only works when there is trust, honesty and proper follow-through. These are the standards that shape how we work with clients.
Care enough to follow through
We do not do box-ticking, vague advice or empty encouragement. If something matters, we stay with it.
Do great work
We care about doing the work properly. Useful work. Clear work. Work that helps business owners move forward.
Be decent to work with
No ego. No drama. No nonsense. Just honest conversations, mutual respect and practical progress.
Privately, I describe these standards more bluntly: give a shit, do great work, and don't be an asshole. But the public version is simple: care enough to follow through, do the work properly, and be decent to work with.
Ready to build a more predictable customer-getting system?
Book a short call and we'll look at where growth is inconsistent, what may be leaking in your marketing and sales process, and what needs fixing first.
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