The proven marketing and sales system for expert-led Swiss B2B firms
• Built to help you get and keep clients more consistently •
Free Tool
Client Acquisition Improvement Calculator
See what small improvements in enquiries, conversion and client value could be worth to your business.
This is an illustrative calculator. It is not a guarantee or forecast.
Your numbers
Enter your current figures or estimates.
Your current conversion rate
%
Total fees for a typical engagement
CHF
%
Budget spent on getting new clients
CHF
Current Performance
Enquiries required
25
per month to hit target
Revenue from new clients
CHF 25'000
per month
Gross profit
CHF 7'500
per month
Cost per client
CHF 200
from marketing spend
Marketing ROI
650%
return on spend
Improvement scenario assumptions: 10% better conversion rate, 10% higher average client value, and +5 percentage points profit margin. Marketing spend unchanged. These are illustrative figures, not a guarantee.
Potential Improvement Scenario
Enquiries required
23
per month to hit target
Revenue from new clients
CHF 27'500
per month
Gross profit
CHF 9'625
per month
Cost per client
CHF 200
from marketing spend
Marketing ROI
862.5%
return on spend
The Difference
Fewer enquiries needed
−2
per month
Extra revenue
+CHF 2'500
per month
Extra gross profit
+CHF 2'125
per month
ROI improvement
+212.5%
additional return
Why small improvements matter
Most businesses do not need one huge breakthrough. Often, growth improves when a few numbers move in the right direction: clearer messaging, stronger follow-up, better conversion, higher client value, or better profit margin. Small leaks compound quickly — and so do small gains.
Want to know what to fix first?
The calculator shows what improvement could be worth. The Growth Constraint Assessment helps identify where the constraint may be.